Graphic Designer at Knockaround, 2021–Present. I'm one of the graphic designers behind Knockaround's licensed, limited-edition, and general release sunglasses, working concept through final production art, plus supporting marketing design across ads, email, and print — from initial mood boards to sampling-ready files.
Knockaround partners with sports leagues, teams, and pop-culture IP to release collaborative sunglasses collections alongside its core lineup. The work below spans product design, marketing, and brand collateral I produced during that time.
PRODUCT DESIGN
LICENSED
Batman Fort Knocks
Scooby Doo Pacific Palisades
Los Angeles Lakers Premiums Sport
Toronto Raptors Premiums Sport
Los Angeles Chargers Premiums Sport
LA Kings Premiums Sport
San Diego Padres Premiums Sport
Super Bowl LX Fast Lanes
Collaborations with the NBA, NFL, MLB, NHL and entertainment partners, each designed within that partner's brand and approval guidelines. Every piece goes through a mood-boarding and concepting phase, then partner review, before moving to sampling — often on a hard deadline tied to a season start or event date.
LIMITED EDITIONS
Tall Tale Fort Knocks
Joshua Tree Torrey Pines
Puff, Puff Paso Robles
Atum Ra Fort Knocks
Aurora Borealis Fast Lanes
Margarita Deja Views
Large Mouth Bass Premiums Sport
Brook Trout Fast Lanes Sport
Seasonal and one-off releases where I had more creative latitude — concepts built around a theme, place, or moment rather than a licensing framework, still taken from mood board through final production art.
GENERAL RELEASES
Core collection product design, designed for Knockaround's ongoing catalog rather than a single campaign or partner.
MARKETING DESIGN
SOCIAL ADS
Campaign advertising supporting product drops and seasonal pushes, designed end-to-end from concept to final assets.
EMAIL
Weekly and campaign email design supporting drops, promotions, and collaborations.
PRINTED MARKETING MATERIALS
Printed collateral supporting in-store, event, and retail partner needs.
BRANDING
Brand identity and system work supporting Knockaround and its collaboration partners.